Announcement for Today and a Channel for the Future: How PromoMeld Works

Businesses often face two distinct tasks. Sometimes, they need to publish information that a person will only open if necessary: address, event announcement, offer terms, or directions. In other cases, they need to create a permanent channel to inform clients about discounts, news, and important updates.

Typically, different tools are used for this: websites, social media, email newsletters, advertising platforms, or their own mobile apps. PromoMeld combines both models in a single product, maintaining a clear boundary between them.

I became familiar with PromoMeld after working on materials related to other projects within the MELD® system. To clarify, PromoMeld and NewsMeld are part of MELD®, and DigiMeld UG is the company developing these solutions.

My interest was not in the promise of a “new advertising channel,” but in how it is structured: how organizations publish information, how a person becomes a subscriber, and how the system maintains user control without turning voluntary subscriptions into intrusive spam.

Two Modes for Different Tasks

PromoMeld features two modes:

• Modifiable informational card without subscription;

• Permanent channel with voluntary subscription and push notifications.

Both operate within a single app and use permanent QR codes but serve different purposes.

The informational card opens when the person needs the information now. Viewing it does not convert them into a subscriber nor trigger subsequent messages.

The permanent channel is intended for regular publications. The user chooses to subscribe, after which new messages are delivered via push notifications and stored in PromoMeld’s inbox.

Additionally, companies can manage multiple profiles. Separate cards and channels are created for branches, events, seasonal projects, and different audiences.

A Card That Evolves with the Company

The first mode is a modifiable informational card without subscription.

For the user, it’s simple: they open the card, get the needed information, and close it. No automatic notifications are sent afterward.

The profile owner can edit the name, description, address, city, phone, website, and other details without changing the QR code.

For example, a company published flyers with an address. After moving the office, updating the address through the business account makes the current information appear on both old and new copies with the same QR code.

The physical medium remains the same, but the underlying information is updated.

Another example is a fair. The card shows the date and location, later the entry map, and on the event day—details about schedule changes. Visitors do not need to look for a new poster or QR code. Nonetheless, no one becomes a subscriber to the fair; they just refer to the card as needed.

This card can exist permanently and have its content changed as required. The only interaction remains when a person refers to it for information.

Permanent Channel for Interested Audiences

The second mode is designed for organizations that want to maintain contact after the initial interaction.

For example, a coffee shop creates a profile with a newsletter: today, informing about a discount; tomorrow, about a free biscuit with coffee. A store updates about new arrivals; event organizers announce registration start; a service center shares working hours.

A user searches for the profile via QR, search, or catalog. They see the channel’s content and decide whether to subscribe. The subscription is linked to that specific profile, not the entire company. Someone can subscribe to one coffee shop but not receive messages from other branches; or follow an event without engaging with promotional offers.

Each channel operates independently: with its own QR, audience, posts, and statistics.

QR Does Not Equate to Consent for Publishing

This is one of PromoMeld’s key principles.

Scanning a QR code does not automatically subscribe a person. Opening the card is not considered permission for further notifications.

The sender cannot automatically add the visitor to the audience just by scanning the QR. Subscription is a deliberate action.

Unsubscription is equally straightforward: the user disables the channel, and further updates no longer arrive.

Message delivery happens within the app, without collecting contact details. Users subscribe inside PromoMeld, and notifications are received through the app.

Organizations do not need to create separate forms or databases for subscriptions. The user chooses what to receive without sharing personal contacts.

This guarantees that a one-time interaction with a company does not turn into perpetual advertising spam.

Push Notifications Do Not Disappear Without Trace

When creating a publication, the channel owner formats a message with a title, text, type, and external link. They can save a draft or publish immediately.

Message types—informational, promotional, important, and service—allow recipients to understand the nature of the message and what to expect.

After publishing, the message is delivered to active subscribers via PushMeld infrastructure. But push notification work does not end there.

The message is also stored in PromoMeld’s inbox, and the user can open it later in the app, even if they missed the notification or have disabled push.

The message history accumulates, and the user only sees publications released after subscribing—the old ones do not turn into new inbox entries.

Quiet Hours, Restrictions, and Complaints

Voluntary subscription does not mean that the user will receive notifications around the clock.

They can disable push notifications, set quiet hours, or configure to receive no more than one push per day from each profile. Even then, notifications stay in the app’s history.

If a channel becomes unnecessary, it can be completely disabled. Complaints about specific publications or senders are also possible, maintaining trust.

This trust is built not on promises of rare messages but on user-controlled settings.

One App Instead of Many

Sending push notifications usually requires dedicated mobile apps, which can be costly and complex for small businesses. PromoMeld solves this by managing cards and subscriptions via a web dashboard, with users receiving information in a universal mobile app.

This provides companies with a full channel without developing their own app, and offers users convenience in one place without installing multiple programs.

PromoMeld remains a search and subscription point for companies and does not turn into an uncontrollable advertising feed.

Find a Company Without a QR Code

QR is especially useful offline: on storefronts, flyers, tickets, or packaging. But it’s not the only way to find a profile.

PromoMeld supports searching by name and location. Users can find a company they’re interested in and subscribe without scanning QR codes.

For example, someone heard about a new coffee shop — they can easily find its profile in PromoMeld and subscribe to notifications without the effort of searching for a QR code.

For profile owners, QR becomes a direct entry point, while search offers an additional discovery method.

One Company, Two Modes

Suppose a coffee shop has a summer patio. They create an informational card with address, hours, entry map, and booking link. The QR code is placed at the entrance (on a poster at the parking lot).

A visitor scans the QR, gets the info, and closes the app — no subscription occurs at this moment.

Meanwhile, the coffee shop can also have a permanent channel subscribed to by those interested in promotions and news. The first card answers “What do I need to know now?” and the channel answers “Do I want to receive future updates about this place?”

The same company uses both modes, but their purposes and audiences do not overlap.

What Businesses Gain

The PromoMeld web dashboard allows creating cards and channels, generating stable QR codes, preparing drafts, and publishing messages with links. The dashboard also enables pausing projects and tracking metrics: subscribers, opens, posts.

For a chain, separate profiles can correspond to branches; for event organizers, to individual events; for stores, to general info and specific mailings.

PromoMeld and CardMeld — Different Solutions

PromoMeld may seem similar to another way of creating a digital business card, but its purpose is different.

For automatic contact exchange and support for recording contacts in a phone book, CardMeld is designed. Meanwhile, PromoMeld works with organization information: addresses, announcements, events, and subscriptions.

Responding to “How to contact me?”, CardMeld suits personal contacts, while PromoMeld is for ongoing news and updates from various companies.

This separation helps keep clarity and prevents informational channels from turning into cluttered phone books.

A Limitation That Builds Trust

One of PromoMeld’s core principles is that the sender cannot contact a person until they themselves open the profile and subscribe.

Although this may seem like a drawback for marketing, from a long-term trust perspective, it’s an advantage.

The user understands why they receive notifications because they chose their channel. They can manage push settings, set quiet hours, unsubscribe, or report issues.

The channel owner is left only with an engaged audience that has shown genuine interest.

Today’s Announcement — A Channel for the Future

After familiarizing myself with PromoMeld, I would describe it as two tools integrated into a single app.

Sometimes, a person needs current information. They open the card, get it, and leave, without subscribing to future notifications.

Other times, the source is genuinely interested. Then, the user subscribes and receives new messages via push and internal history.

For organizations, these are two scenarios implemented without the need to develop a proprietary app. For users, it’s a single app where they control where the announcement ends and ongoing engagement begins.